Privacy policy

What we do with your information, in a few lines.

Updated: 11 October 2026

1. Who is responsible

Skala Taxi, a private transfer service in Essaouira (Morocco), is responsible for the information collected on this site. For any questions: info@skalataxi.com.

This policy applies under Moroccan Law No. 09-08 on the protection of personal data and, for our European customers, the General Data Protection Regulation (GDPR).

2. What we receive and why

  • Bookings and quote requests: name, email, phone, language, date and time, pick-up and drop-off places, number of passengers, child seats, flight number and your message. We need these to arrange the trip and contact you.
  • "My bookings" account: your email, and the history of your bookings and quotes. It lets you find them again and, as stated in the terms, lets us keep track of late cancellations and no-shows.
  • Reviews after the trip: the rating and comment you choose to send us.
  • WhatsApp buttons: when you tap one, we record the button, the page, your IP address and browser type, to know which pages lead to messages. The conversation itself takes place on WhatsApp (Meta), under its own rules.
  • Security and anti-spam: forms may be protected by Google reCAPTCHA, which analyses the visit to keep out bots. To limit abuse, each login link request is recorded with your IP address and an encrypted fingerprint of your email. Our hosting provider also keeps technical logs (IP address, page requested).
  • Audience measurement: Google Analytics counts visits and clicks to WhatsApp (see section 7).

We do not sell your information and we do not use it for advertising.

3. Who has access to it

  • Our team, and the driver who does your trip. If the ride is given to a partner driver, they receive what they need: your name, your phone number and the trip details.
  • Our technical providers, only to run the service: Railway (site and database hosting), Brevo (sending emails), Microsoft Azure (file storage), Telegram (new booking alerts on our phone), Google (reCAPTCHA and Google Analytics) and WhatsApp (Meta) if you write to us that way.

4. Where your data is

Some of these providers store or process data outside Morocco and outside the European Union, notably in the United States. We choose well-known providers and only pass on what is necessary.

5. How long

  • Bookings, quote requests, reviews and account: for as long as you use our services, then deleted three years after your last use (last booking, quote request or login).
  • Login link requests: deleted after 2 days.
  • Login to "My bookings": stays open for up to 30 days, or until you log out.
  • Clicks on WhatsApp buttons: deleted automatically after 13 months. You can ask for them to be deleted sooner as explained in section 6.

6. Your rights

You can ask to see your information, correct it, delete it, or object to its use.

We reply by email within one month at most. If a trip is still upcoming, cancel it first or let us know. If you are not satisfied with our reply, you can contact the CNDP in Morocco or the data protection authority in your country.

7. Cookies and audience measurement

  • Necessary cookies: a security cookie on forms and a session cookie when you are logged in to "My bookings". The site does not work without them.
  • Audience measurement: we use Google Analytics, without asking you first, to count visits and clicks to WhatsApp. It sets its own cookies.
  • You can refuse these cookies in your browser settings, or with the Google Analytics opt-out add-on.
  • Google reCAPTCHA, on form pages, may set its own technical cookies to tell visitors apart from bots.

8. Contact

A question about your data? Write to us at info@skalataxi.com. See also our booking terms.